PDA Marketing

Your Website Woes -- Is it a Dinosaur Destined for Extinction?

What would our life be like if we were still using the same communication devices, same food preservation techniques, and same transportation methods as one hundred years ago? How about technology? Phones, cameras, and computers continue to be modernized... Read >

Re-Vamp Your Direct Mail Campaign with this Unique Marketing Strategy

Who says PDA Marketing’s Doodle-Opes make your direct mail marketing campaigns stand out from the rest? The U.S. Postal Service does – and featured Doodle-Opes’ preprinted stationary, funky fonts and engaging handwritten scribbles in its most recent issue... Read >

EZ Wallpaper Marketing Story

In an economy where the cost of a postage stamp is rising an average annual rate of 5.1 percent against inflation of only 4.5 percent, direct mail is being phased out as businesses turn to less expensive marketing methods. To achieve the same results with... Read >

What You Should Know About ADA Accessible Transportation

Buses are perfect vehicles for moving large groups of people from one place to another. But what happens when your passengers have special needs, like wheelchairs, motorized scooters or disabilities that may affect their ability to gain access during trav... Read >

Graphology in Marketing

Graphology, the study and analysis of handwriting, has proven to be a new way for companies to market their products and services. PDA Marketing's Doodle-opesâ„¢ uses handwritten fonts and images to get mail opened immediately by causing a feeling of pers... Read >

EZ Wallpaper Marketing outrageously successful, PDA Marketing hits a home run at 09 GKIC Info Summit

In order to achieve a successful marketing campaign, it is extremely important that customers are able to interact with your organization. By using EZ Wallpaper Marketing, one of my amazing and outrageous viral marketing techniques, this interaction can ... Read >

How Can I Make My Copy Talk?!

Cat got your tongue??? OUCH! Most written copy simply (snore) puts you to sleep (ZZZZ). Especially in the world today where everything has a multi media component complete with (brrrings) (pings) (beeps) The recipe for creating effective sales copy is ... Read >

Make Your Direct Mail Flow from Outside to Inside

If you want your direct mail piece to be one of the 66% that gets opened and read rather than the 44% that gets thrown away unopened, you'll have to design a compelling outer envelope among many other things. It is hard to say, however, how much of the 66... Read >

Common Mistakes Made When Creating an Information Product

When people purchase information products, it is not because they couldn't get the information somewhere else for free; in fact, they most likely can. With Google as our guide, the internet is full of billions of websites that offer information for no cos... Read >

Common Mistakes Made When Creating an Information Product

When people purchase information products, it is not because they couldn't get the information somewhere else for free; in fact, they most likely can. With Google as our guide, the internet is full of billions of websites that offer information at no cost... Read >

How to build a cheaper, more profitable marketing campaign through viral marketing techniques

Successful marketing campaigns can be expensive, and cost cutting measures usually lead to lower response rates. Especially in this weak economy, it becomes increasingly important to lower the cost of the campaign while achieving the same, or even bet... Read >

Proven Ways to Increase Sales and Direct Mail Response Rates

Warning: the following statistics are hardly promising and definitely not satisfying. In fact, they're kind of depressing. 1-3% is the average response rate for a direct mail campaign. 44% of direct mail goes to the garbage dump unopened. 55% of Am... Read >

How to Achieve a 20 Percent Direct Mail Response Rate

In any direct mail campaign, it is important to have a decent list of people to send your mailer out to, but 98% of the time, these prospective clients won't even respond. Unfortunately, a surprising 44% of recipients won't even open your letter - it will... Read >

How to Get Sales Copy Read

Everyone has heard the saying, "Don't judge a book by its cover." Well, we wouldn't need a saying like that if it wasn't human nature to judge by visual appearance rather than content. As we all know, it's not just books… we judge people by physical ... Read >

How to Shout to Your Customer and Get Them to Buy Your Product

Among millions of products, you can't be the tiny voice at the bottom of the pile saying, "Please buy me …". You need to be the product at the peak of the product mountain yelling, "Buy me now! You need me; I can make your life 10 times easier!" Lik... Read >